Learning objectives
- Have an understanding of different concepts that are possible with online experiences
- Grasp some of the concepts and processes that make creating engaging online experiences possible
- Get an overview of some of the best tools that help create amazing online experiences
Session track: Innovation
Speaker: Miguel R. Neves, CMP, DES, CEO, miguelseven.com
APEX COVID-19 Business Recovery Task Force: Work force resources
Join us to learn about work force resources curated by the APEX COVID-19 Business Recovery Task Force, including research supported by Meeting & Event Management Master's Program, L. Robert Payne School of Hospitality & Tourism Management.
Learning objectives
- Learn about the skills expected to be essential for event professionals
- Learn about financial support options for event professionals
- Learn about opportunities to upskill, reskill, and grow your network
Session track: Leadership
Speakers
- Tony Lorenz, CMM, Founder, Headsail, LLC
- Lori Pugh Marcum, CMP, CMM, CED, Head of Meeting Innovation, Meeting Professionals International
- Johnnie White, MBA, CAE, CMP, CEO, Executive Vice President, ASA
Sustainable events: accelerating action on climate change
Events can play a critical role in addressing the climate crisis; when we bring people together, we have the opportunity to educate and inspire our participants to take action. There are also many practical and innovative ways of reducing, managing, and compensating for our event related carbon emissions. Learn from two climate reality trained events industry leaders about how to integrate climate action into your events.
Learning objectives
- Learn about the current state of the climate crisis
- Learn practical ways to manage your live or digital event's carbon impact
- Be inspired by examples of events that are champions for climate action
Speakers
- Claudia Hullenaar, Founder, Sustained Impact
- Jaime B. Nack, MPP, President, Three Squares, Inc.
Partnerships Grounded in Trust: Guidance from the EIC APEX COVID-19 Business Recovery Task Force campfire
In 2020, EIC has released guidance for hotels, transportation service providers and destinations. Join us for a discussion focused on collaboration between event organisers and partners to support our industry's recovery.
Join members of the EIC Accepted Practices Exchange (APEX) Commission to discuss possible revisions to the EIC Glossary.
Presenters:
- Amanda Armstrong, CMP A, ssistant Vice President, Global Meetings and Travel, Enterprise Holdings
- Allison Kinsley, CMM, CMP, CED, Chief Meeting Architect, Kinsley Meetings
- Eduardo Chaillo, CMP, CMM, CASE, HMCC, DES – Global General Manager for Latin America, Maritz Global Events
- Kristin Horstman, Senior Director, Strategic Events, SalesForce
- David Kliman, CMM, President, The Kliman Group
Deep dive discussion with the World Health Organization
Presenter: Maurizio Barbeschi, Senior Advisor to the Executive Director, WHO Health Emergencies
Food and beverage experiential: Vegan and vegetarian menus
Chef Murray Hall recently won the IACC Global Copper Skillet competition with an all vegan menu. Learn how to incorporate more vegetarian and vegan menus into your event menus.
- Hear about delicious and sustainable vegan and vegetarian options to integrate into your event menus
- Learn about substitutions to keep menus healthy and allergen friendly
- Have your questions answered about vegan and vegetarian menu design
Presenter: Murray Hall, Executive Chef, BMO Financial Group Institute for Learning
Future CMP campfire
Are you interested in becoming a Certified Meeting Professional (CMP)? Meet with EIC's CMP Governance Commission and staff to learn more about the programme and have your questions answered.
- Review the CMP eligibility guidelines
- Discuss the elements of the exam content outline
- Share the many options of preparation for the CMP Certification Examination
Presenters
- Christine E. Faiman, CMP, Global Account Executive, Marriott International
- Alisa D. Peters, CMP, CMM, Senior Global Event Strategist, Maritz Global Events
- Cornelia M. Horner, CMP, Chief Operating Officer, American Land Title Association
Social media meet up
Connect live (screen-to-screen) with fellow event professionals who you may know personally, or just (professionally) stalk on social media.
Learning objectives
- Discuss the opportunities and challenges of social media
- Grow your online network by putting a face to a name or reconnecting with old friends
- Learn about community-focused projects with fellow social media savvy peers
Presenter: Miguel R. Neves, CMP, DES, CEO, miguelseven.com
Sustainability and social impact campfire
Join us for an open discussion on sustainability and social impact. We’ll explore different ideas for incorporating more sustainability into your event, how to include sustainability into your planning process and why creating an event with social impact could be your best event ever! Come prepared with questions and/or examples of what you’ve implemented that has worked and not worked.
Learning objectives
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To understand some basics around sustainability and social impact and how to include them in your event, including the issue of human trafficking and how it relates to our industry.
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To talk through examples of what has worked and not worked to help grow your knowledge and understanding
- To learn from your peers, ask questions and participate in discussion
Presenter: Courtney J. Lohmann, CMP, Director, Corporate Social Responsibility, PRA Business Events
Wellness space
This session will explore why wellness is important especially at this time, what challenges with wellness you have and what daily or weekly practices serve you. Learn some basic tools you can easily incorporate in your daily life.
Presenter: Gayle MT Murphy, CEO, Global Green Events Ltd
CMP campfire
Join the CMP Governance Commission to discuss the future of the CMP Programme (CMP Exclusive Session).
- Articulate the work of the CMP Commission is doing to expand the CMP credential and support CMPs during COVID-19
- Discuss the plans for the future growth of the CMP credential
- Outline the options for volunteer engagement with the CMP programme
Presenters
- Michelle Allgauer, CMP, CAE, CMM, Financial Services Institute
- Rob Webb, MBA, CMP, Managing Director Conferences and Events, ASCD
Change is a constant in our industry, but perhaps never with such intensity as we've seen in 2020. Learn how event professionals are rising to the opportunity.
Learning objectives
- Consider quality filters for featuring valuable content that promotes connection and community
- Explore design considerations that will best position your conference for high participation and value
- Discuss and evaluate emerge business models for optimizing attendee and sponsor revenue
Session track: Wellness
Speakers
- David J. Lutz, CMP, Managing Director, Velvet Chainsaw Consulting
- Sarah T. Michel, CSP, VP Professional Connexity, Velvet Chainsaw Consulting
Meeting room of the future
For the fifth year in a row, IACC is pleased to present a groupd-breaking report that combines research and insights into the top issues facing the global meetings and conference industry. The 2020 IACC Meeting Room of the Future© report brings together insights from meeting and conference venues, hotels and urban conference venues across 3 continents, as well as suppliers including global meeting space designers, architects, technology companies, furniture manufacturers and nutrition experts. The report was conducted to gain insights from global venue operators, industry experts and suppliers, with the goal of understanding how they are responding to the changing expectations and needs of meeting planners, as identified in last year's survey of venue operators.
Session track: Innovation
Presenter: Mark Cooper, CEO, IACC
Contracts and decision-making pre, during and post- COVID-19
Prior to the onset of Covid-19, most meeting professionals and suppliers were focused on the economy and what impact that would have on event contracts, some of which were signed for 3-5 years hence and, while they contained Force Majeure and other protective clauses, they did nothing to anticipate the global pandemic we currently are living in. Much speculation abounds on whether to cancel meetings or postpone them but if postponing, until when? No one, not even the medical experts can answer that as this virus is so new and already mutating that most are saying it is not safe until there is a vaccine.
Join us as we compare and contrast the various aspects of contracting and decision-making pre, during and post-Covid-19 in an interactive discussion based on scenarios presented.
Learning objectives
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Comprehend the various elements of contracts to make the right decisions for the good of your organization and/or event
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Enhance your decision-making skills for improved contract negotiations in a post-COVID-19 world.
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Interpret the changing dynamics and how to address the challenges posed by COVID 19 and in the immediate future.
Session track: Wellness
Speakers
- MaryAnne P. Bobrow, CAE, CMP, CMM, President, Bobrow Associates, Inc.
- Jonathan T. Howe, JD, FASAE, Attorney at Law, Howe & Hutton, Ltd.
Meeting health safety and security: Little things add up
Meeting professionals know health, safety and security is important, but less than half actually have a meetings-specific crisis plan. Instead of staggering under the weight of creating a whole crisis preparedness program, why not focus on the little things? This session offers practical, timely, simple solutions that can be implemented immediately in your planning and management process--adding some key items to your RFP, asking a few extra questions during the site inspection, including specific contract language, and practical tips for on-site management.
Learning objectives
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Review guidance from the EIC Risk Management Guidebook
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Assess risk factors based on the unique attributes of meetings, the nature of the attendees, and world climate near the time of the meeting
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Mitigate economic, physical, and property risks through prudent negotiation and application of mitigation measures like contracts, insurance, and security
Session track: Crisis
Speaker: Tyra L. Warner, PhD, Esq, CMP, Assistant Professor, College of Coastal Georgia
Designing Accessible Events
As event owners and designers, we create the environment in which our participants learn, share, and innovate. In doing so, we need to consider the perspectives and needs of all our potential participants to design events that are welcoming, inclusive and accessible.
Learning objectives
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Learn about practical ways to improve accessibility in your events
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Learn about principles of universal design
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Learn how to design events that are welcoming for all
Session track: Social Impact
Speakers
- Vanesssa R. Gray, MHA, CMp, CHCP, Director, CME, Des Moines University
- Samantha Evans, MBA, CAE, Accessibility Advocate and Certification Manager, International Association of Accessibility Professionals
- Matthew Shapiro, Consultant, Lobbyist, and Public Speaker, 6 Wheels Consulting, LLC
- Moderator: Joan Eisenstodt, Principal and Chief Strategist, Eisenstodt Associates, LLC
Can sustainability and health and safety go hand in hand?
In 2019, the events industry was making important leaps towards integrating sustainability into our operations. With greater awareness of the climate crisis, event organisers and suppliers were intentionally designing products and services to improve our climate impact. Fast forward to 2020, and our focus has shifted to improving the effectiveness, frequency and visibility of our health and safety practices. But what does this mean for sustainability? Join us for this thought leader panel to review how sustainability and health and safety can (and must) go hand in hand.
Learning objectives
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Learn how event professionals are choosing sustainable materials and practices to deliver their health and safety programmes
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Learn about EIC's Principles for Recovery that integrate the UN Sustainable Development Goals
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Learn how event professionals are adapting waste management practices to consider attendee and worker safety while still meeting sustainability goals
Session track: Sustainability
Speakers
- H.S. (Vicki) Bedi, Director, PS Bedi & Co PVT LTD
- Mac A. Campbell, CVP, CTA, Deputy Director, Baltimore Convention Center
- Gwendal Castellan, CEM, Manager, Sustainable Destination Development, Tourism Vancouver
- Inge Huijbrechts, Global Sr. Vice President Responsible Business and Safety & Security, Radisson Hotel Group
- Amanda Simons, MA, Principal, Honeycomb Strategies
- Ben Wielgus, Head of Sustainability, Informa plc
- Moderator: Ana Maria Viscacillas, MBA, CDME, President & Chief Visionary, Business Tourism Services
The platform is just the stage - What you REALLY need to know to have a virtual event
In 2019, the events industry was making important leaps towards integrating sustainability into our operations. With greater awareness of the climate crisis, event organisers and suppliers were intentially designing products and services to improve our climate impact. Fast forward to 2020, and our focus has shifted to improving the effectiveness, frequency and visibility of our health and safety practices. But what does this mean for sustainability? Join us for this thought leader panel to review how sustainability and health and safety can (and must) go hand in hand.
Learning objectives
-
Learn how event professionals are choosing sustainable materials and practices to deliver their health and safety programmes
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Learn about EIC's Principles for Recovery that integrate the UN Sustainable Development Goals
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Learn how event professionals are adapting waste management practices to consider attendee and worker safety while still meeting sustainability goals
Session track: Innovation
Speakers
- Beth J. Surmont, CMP, CAE, Director of Experience Design, 360 Live Media
- Brooke Wilson, CMP, Managing Director, Velvet Chainsaw Consulting
Friday, 20 November
Getting serious about Inclusion
Keynote speaker, Janet Stovall, Manager of Executive Communications, UPS; One of the few FORTUNE 500 Executive Speechwriters of Color
Imagine a workplace where people of all colors and races are able to climb every rung of the corporate ladder — and where the lessons we learn about diversity at work actually transform the things we do, think and say outside the office. How do we get there?
UPS's Janet Stovall has developed a business approach that addresses corporate racism head-on — and has created methods to help dismantle it. In her role as manager of executive communications for UPS, Stovall serves as primary speechwriter for the CEO and senior leadership, making her one of the few executive speechwriters of color in the FORTUNE 500. She is uniquely adept at developing diversity and inclusion messages – and helping leaders deliver them authentically.
A popular speaker and workshop facilitator, Janet champions Pragmatic Diversity©, a frank business approach that tackles head-on systemic racism, corporate diversity, inclusion and belonging and provides straightforward solutions to dismantle it. Her TED talk challenging business to get serious about inclusion has been viewed over 1.5 million times. In this candid talk, Janet shares an action plan for creating workplaces where people feel safe and expected to be their unassimilated, authentic selves.
Learning objectives:
- Outline her proven formula for helping businesses tackle corporate racism
- Share how to create a safe and inclusive workplace where people can be their authentic selves
- Teach how lessons learned in a diverse workplace transform the things we do, think and say outside of work
Cyber security: Tackling industry vulnerabilities
Cyber risks are not new to the events industry, but are evolving as more events migrate to integrate more virtual and hybrid elements. In this session we will review these risks, practical ideas for improving security, and will discuss current data protection legislation.:
Learning objectives
- Learn about common practices that increase your event's cyber risks, and easy ways to improve your security
- Hear about changes to data protection legislation, and how this affects event marketing and logistics
- Understand how to identify, analyse and evaluate your risk management strategies
Session track: Crisis
Presenter: Johnny D. Martinez, Head of Marketing & Business Development, Shocklogic
It takes a village: Building your own powerful circle to be more successful and fulfilled
Do you ever notice those people who have an incredible support system and wonder how they found so many quality mentors, sponsors, and advocates? In your winning moments and in your most challenging hours, what can make all the difference in your professional and personal life are the people who cheer you on, lift you up, advise you, and help open doors to new opportunities and connections. Learn how to branch out beyond your circle of influence and engage quality supporters, understand the importance of setting boundaries, and embrace the opportunity to build your own unique, custom-made circle.
Learning objectives:
- Understand the different roles supporters play in your tribe
- Identify opportunities to branch out beyond your current circle of influence
- Learn how to strategically engage the right supporters and set meaningful boundaries
Session track: Leadership
Speakers
- Jenn S. Artura, Senior Director, Global Events & Incentive Programs, Veritas Techologies, LLC
- Norma Dominguez, Director, Regional Sales, Amstar DMC
- Courtney R. Stanley, Keynote Speaker, Event Emcee & Career Coach, Courtney Stanley Consulting, LLC
APEX COVID-19 Business Recovery Task Force: Destination Guidance
Join us for the release of new guidance for destinations from the APEX COVID-19 Business Recovery Task Force.
Learning objectives
- Learn about tools developed by destinations designed to assist event professionals safely plan meetings and events.
- Learn about Key Questions DMOs and Event Organisers should ask to create effective and trusted partnerships.
- Learn about resources to help planners and suppliers safely manage events.
Session track: Risk Management
Presenters:
- Cleo Battle, Chief Operating Officer, Louisville Tourism
- Jerry Cito, Executive Vice President, Convention Development, NYC & Co
- David Kliman, CMM, President, The Kliman Group
- Rhanee Palma, CDME, Chief Sales Officer, Visit Oakland
- Brad Weaber, Principal, Brad Weaber Consulting Group, LLC
- Moderator: Matthias Schultze, Managing Director, German Convention Bureau e.V.
The business case for sustainability: How brands are achieving greater success through sustainability
Purpose and prosperity are going hand in hand for many global brands. Learn how these organisations are reflecting their corporate values through their sustainability programmes.
Learning objectives
- Learn how global brands are integrating sustainability into their business strategy
- Learn the benefits of sustainability for engaging with your organisation's stakeholders
- Learn how to effectively share your sustainability story
Session track: Social Impact
Speakers
- Eugene N. Anderson, Sr. .Director Industry Relations & External Affairs, SUEZ
- Kimberly Lewis, Senior Vice President, Market Transformation and Development, North America, U.S. Green Building Council
- Yalmuz Siddiqui, MPhil, VP Corporate Sustainability, MGM Resorts International
- Joe Rizzo, CSM, Director, Sustainability Auditing, BPA Worldwide/iCompli
- Moderator: Kimberley Gishler, Executive Director, CEMA
Creating new delivery models for learning and community engagement
The events industry's resilience and commitment to continuous transformation has never been more evident than in 2020. Event organisers, associations and corporations are reimagining ways to promote community engagement. Join us for this panel of event and community design innovators that are hurdling the physical barriers of COVID-19 to provide meaningful opportunities for human connections.
Learning objectives
- Hear how organisations are using this moment in time to defy expectations of how to create engaged communities
- Learn about alternative event models that combine the best of in-person and digital experiences
- Understand how organisations are creating cltures that support continuous transformations to meet the needs of their stakeholders
Session track: Innovation
Speakers
- Ray Bloom, Chairman, IMEX Group
- Terri Breinning, Principal, Breinning Group
- Eduardo Chaillo, CMP, CMM, CASE, HMCC, DES, Global General Manager for Latin America, Martitz Global Events
- Michael Dominguez, President and CEO, Associated and Luxury Hotels International
- Sheriff Karamat, CAE, Presdient & CEO, PCMA
- David Peckinpaugh, President, Maritz Global Events
- Moderator: Amy Calvert CEO, Events Industry Council
Guidance from the EIC APEX COVID-19 Business Recovery Task Force campfire
Join members the EIC APEX COVID-19 Business Recovery Task Force and the EIC APEX Commission for a review of existing guidance, and plans for upcoming resources to support our industry.
Presenters
- Mike Dominguez, President and Chief Executive Officer, Associated Luxury Hotels International (ALHI)
- Kristin Horstman, Senior Director, Strategic Events, SalesForce
- Allison Kinsley, CMM, CMP, CED, Founder and Chief Meeting Architect, Kinsley Meetings
- David Kliman, CMM, President, The Kliman Group
CMP campfire
Join the CMP Governance Commission to discuss the future of the CMP Programme (CMP Exclusive Session).
- Articulate the work of the CMP Commission is doing to expand the CMP credential and support CMPs during COVID-19
- Discuss the plans for the future growth of the CMP credential
- Outline the options for volunteer engagement with the CMP programme
Presenters
- Alisa D. Peters, CMP, CMM, Senior Global Event Strategist, Martiz Global Events
- Christine E. Fairman, CMP, Global Account Executive, Marriott International
F&B experiential: Allergen- friendly menus
Join us for a conversation on creating menus and service styles that are allergen -friendly and safer in a post-COVID environment.
Learning objectives
- Review a catering menu with more discerning eye for hidden food allergens
- Understand the need for asking food service partners about food safety
- Chat with food service partners with greater confidence about food allergies
Presenter: Tracy L. Stuckrath, CSEP, CMM, CFPM, CHC, President & Chief Connecting Officer, thrive! meetings and events
Future CMP campfire
Are you interested in becoming a Certified Meeting Professional (CMP)? Meet with EIC's CMP Governance Commission and staff to learn more about the programme and have your questions answered.
Learning objectives
- Review the CMP eligibility guidelines
- Discuss the elements of the exam content outline
- Share the many options of preparation for the CMP Certification Examination
Presenters:
- Cornelia M. Horner, CMP, Chief Operating Officer, American Land Title Association
- Leslie Jones, CAE, CMP, CTA, Manager, Conference Operations, AOTA
Sustainability and innovation for better F&B experiences
If food waste were a country, it would be the 3rd largest emitter of greenhouse gases. In this campfire, we'll discuss practical ways of managing food waste, and inspiring your event attendees.
Learning objectives
- User technology to enhance F&B sustainability and experience
- Explore food service innovations that support sustainability, safety, and human health
- Discover the triple bottom line impacts of local sourcing
Presenters:
- Aurora Dawn D. Benton, Founder, Astrapto
- James Fritz, CMP, CPCE, Director of Meetings and Special Events, the Ritz-Carlton, New Orleans
Wellness space
This session will explore why wellness is important especially at this time, what challenges with wellness you have and what daily or weekly practices serve you. Learn some basic tools you can easily incorporate in your daily life.
Presenter: Gayle MT Murphy, CEO, Global Green Events Ltd.
Sustainability and social impact campfire
Join the members of the EIC Sustainability and Social Impact Committee to discuss alignment to the Sustainable Development Goals (SDGs)
Learning objectives
- Understand the purpose of the UN Sustainable Development Goals (SDGs)
- Learn how to meaningfully align your event's strategic programs and goals to the SSDG Goal Targets
- Learn what "SDG washing" is and how to avoid it
Presenter:
- Claudia Hullenaar, Founder, Sustained Impact
- Hannah Messenger, Global Event Strategist, UN SDG Action Campaign
The walk and talk on intentional design
In this session, you'll be asked to listen to an audio only podcast during the first 20 minutes and then return for a discussion with Tahira Endean, author of Intentional Event Design: Our Professional Opportunity. Participants are encouraged to leave their desks during the podcast portion.
Learning objectives
- Review basic learning principles that impact live and digital design (ie. the 11 minute rule)
- Identify the value in movement for delivering effective learning. It is after all a walk and talk session!
- Illustrate intentional design elements and their potential impact to peers and clients
Presenter: Tahira Endean, CMP, DES, CED, BHM, Head of Events, SITE Global
Closing session: EIC Hall of Leaders panel
Close out your EIC Advance by joining inductees to EIC’s Hall of Leaders to talk about their industry experience - in good and not so good times. Their insight can help us all leverage the past to reimagine our future.
Learning objectives
- Hear what inspires Hall of Leaders inductees about our industry
- Learn about the future re-imagined, and how even in crisis, our industry is adapting to support our work force and the global economic recovery
- Learn about the event industry's roles as a catalyst for social, environmental, and economic impact
Session track: General session
Speakers:
- Ray Bloom, Chairman, IMEX Group
- Terri Breinning, Principal, Breining Group
- Eduardo Chaillo, CMP, CMM, CASE, HMCC, DES, Executive Director, Maritz Global Events
- David Peckinpaugh, President, Maritz Global Events
- Michael Dominguez, President and Chief Executive Officer, Associated Luxury Hotels International (ALHI)
- Moderator: Amy Calvert, CEO, Events Industry Council